Loughborough was named University of the Year for sport in 2014 times Good University guide. Lord Sebastian coe has described the University as, “The best integrated sports development environment in the world.”
Over the years, sport life at Loughborough, has now developed to encompass not just the students but elite athletes, national governing bodies, the local community and of course in 2012 the official preparation camp for TEAM GB ahead of the Olympic Games.
Moving forward, the university have brought all the the stakeholders involved in sport at Loughborough under one ‘identity’, easy for students, athletes, and partners to understand and a brand that represents their values and what they stand for. The Loughborough Sport Website promotes this identity and is used by those aforementioned groups.